The Story of MIDI UAE

MIDI UAE is part of a global lifestyle movement, inspired by design, driven by joy. As a franchise of the renowned MIDI brand, we bring a fresh mix of fashion, function, and fun to the UAE market. With roots in China and a presence in 22+ countries, MIDI is more than a store—it's a lifestyle destination.

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  • Global Legacy, Local Presence

    Founded in 2018, MIDI has grown across 22+ countries with 800+ stores. Now, we're bringing our global lifestyle experience to the UAE with a fresh local touch.

  • Design Meets Everyday Life

    We believe everyday essentials should be anything but ordinary. Our curated collections combine trend, quality, and affordability to inspire joy in your routine.

  • A Brand with Purpose

    MIDI UAE isn’t just about products—it’s about people. From investors to employees to shoppers, we’re building a brand that supports growth, creativity, and community.

Curated for Modern Living

FAQ

What You'll Find at MIDI UAE

Trendy Outfits

Stay stylish every day with our range of casual and chic clothing, perfect for fashion-forward individuals who love comfort and flair.

Creative Homeware

Add personality to your space with design-led home essentials, from décor to kitchen tools—beautiful, functional, and full of charm.

Toys & Blind Boxes

Unbox joy with our playful toy selection, including fun dolls, collectibles, and surprise blind boxes that spark wonder for all ages.

Beauty & Lifestyle

Elevate your routine with our curated picks in skincare, self-care, and daily accessories that mix trend and practicality.